HOW TO GET MORE SALES DURING THE HOLIDAYS WITH FACEBOOK MARKETING?

Boost your Facebook sales during the holidays with these practical tips

The holiday season is here!  For consumers, this season is characterized by a lot of spending, and for companies (especially those in the tourism, hospitality and catering industries) it is an opportunity for significant sales growth. However, most companies do not take advantage of this opportunity in time. So don’t miss this golden opportunity and optimise your marketing budget well in advance.

We have selected 4 questions that you will ask yourself when it comes to a Facebook marketing campaign. We’ve prepared a few tips to help you with the answers that will make managing your Facebook page during the holidays really effective.

1. HOW TO START A SUCCESSFUL MARKETING CAMPAIGN?

To achieve certain goals, always start by making a plan (after analysis) according to your goals. As already mentioned, many companies start with the preparation very late and they do not have time to “polish” every element. And since our article is specifically about Facebook, here are a few practical tips to boost your visitor engagement right there:

Update your business information. Customers will be interested in your business. So when it comes to planning, check that everything is up to date first. You may have changed your phone number, address, website, or have a new account on another social network, so describe it all on Facebook.

Invite the holiday spirit to your Facebook page. Get your page ready for the coming holidays. Change your cover page, make several thematic posts related to the holiday and win the sympathy of the audience. If you haven’t “uploaded” anything in a while, you should resume this activity. When your last post was is an important detail that is noticed by visitors to your page.

Consider creating a holiday campaign. If you plan to do a holiday event, start planning it months in advance. The campaign should appeal to your audience, test what will sell the most. Promotions are part of the marketing mix and are most effectively used during the holidays.

2. HOW TO GET MORE ATTENTION?

In order to turn leads into real customers, you need to go through the so-called marketing funnel. For different businesses, this marketing funnel looks different. But the most important thing it starts with is informing people about your brand. This is not a guarantee that you will necessarily get them to buy from you, but in time, if you come into their sight again, you will spark a stronger interest, unlock a hidden desire and win them over as consumers. During the holidays, when everyone is spending more, you have the chance to earn it much faster.

What content to post on Facebook to gain more users?:

• Make posts about specific products, events, services and pitch them to the right audience.
• You can make a deeper relation with your customers through Facebook Stories.
• Do promotions and games with prizes.
• Find out what your fans like and engage them through your posts.

3. HOW TO COMMUNICATE PROPERLY WITH CUSTOMERS?

One of the biggest benefits for Facebook users is that they can get information about a particular product, event or other service quickly from the company itself without any hassle. And during the holidays, these messages come one after another. The most important thing is to respond quickly to enquiries, if you delay even 20 minutes you could lose a potential customer.

Here are some ways to win people’s sympathy:

• Never be rude! Even when you receive negative feedback, thank users for their feedback.
• Holiday spirit is good to be present in your address to consumers. Always greet and wish them a happy holiday, it will make them more friendly.
• The end of the year is the perfect time to thank your customers. This will show them respect and make them feel special. It’s best to use their positive feedback, but don’t report their names anywhere without their explicit consent. So your customers will sell for you!
• Invite people to write you a personal message through your pubications.
• During the holidays you will receive a lot of enquiries from customers, it is important to never delay them and be as responsive as possible so you don’t miss out on a sale.

4. HOW TO USE STATISTICS FROM A FACEBOOK CAMPAIGN?

Facebook is definitely very convenient for businesses, precisely because of the data mining option. Facebook’s platform allows you to get the information that interests you and thus find out what your audience likes.

Note: you can also track your details via your mobile phone, but be aware that the information you get from there will not be complete.

What are the important statistics that will be useful for your page?

See which posts engage your fans the most. You can track the number of likes, comments and shares. There will be publications that will have received higher efficiency. Do similar content in the future and you will increase the effectiveness of the page itself.
Conversely, if a post gets lower engagement, you’ll know not to make similar content.

Find out more about your fans by mining the data. You can find out what age, what gender, and where the audience that engages with your posts is from. This would help with consumer segmentation.

Thank you for your attention and happy holidays!